78 - Add Competitor catalog and Competitive Analysis on Account Plans and Opportunity Plans

Introduce a central Competitor catalog (battle-card style fields) plus a child Competitive Analysis capability so sellers can associate competitors with Account Plans and Opportunity Plans in CRUSH and visualize spend and competition using a chart modeled after the existing Objective summary Lightning pattern.

User Story

As an AE, overlay, or account planner,

I want reusable Competitor profiles and Competitive Analysis rows tied to my Account Plan or Opportunity Plan,

So that I can prioritize threats, quantify estimated spend per product and competitor, and brief leadership without ad hoc spreadsheets.

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Upvoters
Status

Planned

Board

Backlog

Tags

account_plans

Date

About 2 months ago

Author

Nick Campion

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