101 - Streamlining the Manual Relationship Map Update Process (Improvement/Efficiency)

Quarterly relationship map hygiene is labor-intensive today: reps reconcile CRM changes map-by-map with little repeatable structure. CRUSH should reduce that drag through guided review flows, better delta signals, operational queues where appropriate, and carefully governed bulk aids—validated with customers before committing build scope.

User story

As someone responsible for keeping relationship maps fresh, I want repeatable, faster paths through periodic reviews so leadership can trust coverage without burning seller time.